(This article is part of my comprehensive Ultimate Guide to Efficiently Setting Up Your HubSpot Portal, offering you the steps to fully leverage HubSpot’s tools.)
What is a HubSpot Landing Page?
Now that you’ve created your first forms in HubSpot, the next step is to position them effectively on your website to maximize conversion. This is where landing pages come into play. A landing page is a purpose-built page designed to drive conversions, often showcasing a lead magnet or offering that encourages visitors to share their information in exchange for valuable content.
HubSpot enables you to create landing pages directly within your portal, providing an efficient and integrated way to support your conversion efforts.
Setting Up a Subdomain for HubSpot Landing Pages
To start, you’ll need a dedicated subdomain to host your HubSpot landing pages. Here’s a quick guide:
- Go to Settings > Website > Domains & URLs.
- Connect a domain or subdomain, ideally one reserved for landing pages (e.g., “resources.yourdomain.com”).
- Follow the prompts, select Landing Pages as the intended use, and coordinate with your web developer if necessary to configure DNS settings.
Once HubSpot verifies your subdomain, you’re ready to create your first landing page.
Creating a Landing Page on HubSpot
To begin building:
- Go to Marketing > Landing Pages.
- Click Create Landing Page, choose your subdomain, and name the page.
- Select a theme from the HubSpot Marketplace. Themes provide a cohesive design and functionality for your pages, so it’s beneficial to explore your options and find one that aligns with your branding needs. Choose a template if available, but note that these can be more limited in customization.
Designing Your HubSpot Landing Page
After choosing a template, you’ll be taken to the page editor. Here, you can personalize the page to align with your conversion goals:
- Add Text and Images: Customize the text and visuals on the page to ensure they’re engaging and relevant to your offer.
- Embed Videos: Videos can be embedded directly from YouTube or hosted on HubSpot to add a dynamic element.
- Add a Form: Select the form you previously created in HubSpot to capture lead information. Make sure the form fields are relevant to the value of your lead magnet, as this encourages completion.
Remember, customization is limited with free templates. Investing in a premium theme can offer greater flexibility for brand consistency and user experience.
Optimizing Your Landing Page for SEO and Conversions
Before publishing, finalize the details in the Settings tab:
- Page Title and URL Slug: Choose a concise, relevant page title and customize the URL for SEO.
- Meta Description: Add a compelling meta description to improve visibility on search engines.
- Campaign Tag: Attach your landing page to a specific campaign to track performance across marketing initiatives.
- Featured Image: Select an image to display when the page is shared on social media, enhancing its appeal.
Publishing and Monitoring Your HubSpot Landing Page
When your page is set up, click Publish to make it live. HubSpot’s landing page builder is intuitive but has limitations in design flexibility, so it’s essential to select a theme that aligns well with your goals.
For a complete step-by-step on how to set up your HubSpot portal, visit the Ultimate Guide to Efficiently Setting Up Your HubSpot Portal. This guide will walk you through each step to maximize your HubSpot potential.